【美国】SMB的Payroll公司Gusto宣布获得D轮融资2亿美金，进军纽约！
Gusto 原来叫做Zenpayroll，一直针对SMB甚至更小的个体户提供薪酬服务，也是YC的毕业生。后来逐渐进入福利保险领域，提供更加复杂和多样的服务。
可以这么理解，Gusto可以帮助ADP无法覆盖或者收费太贵的客户实现简单的Payroll和保险服务。
美国的情况比中国要严重得多，每个州都不同的法律，所以payroll是很复杂的一件事情，大家基本都会选择一家服务商，加上付费意识都很强，所以类似服务发展都不差。美国大部分的市值很高的人力资源服务公司，如ADP（727亿美金）\Paychex（305亿美金）\Paycom（137亿美金）都是类似的服务。
Gusto还把总部搬离了硅谷，来到丹佛，虽然硅谷还有不小的团队，但是丹佛成为工程研发和销售的HQ了。这次融资后将要9月再纽约开设办公室，对美国全国开始攻城拔寨！
同时融了钱后，也招了一批高管加入，比如来自谷歌的HR老大等等，完善了董事会。开发新的产品拓展产品领域，更新品牌，扩展市场。
这次引入了两家新的投资人，这次投资领衔的是美国前副总统戈尔的投资基金。Fidelity和Generation Investment Management成为Gusto的新投资者.
Gusto 创始人兼首席执行官Josh Reeves专门发表了博客介绍这次融资信息，我们把中英文（AI翻译）分享大家！
关于Gusto的更多信息可以点击：http://www.hrtechchina.com/tag/gusto/
从第1天开始，我们着手打造一家耐用，可持续发展的公司，专注于为客户提供服务。我们的使命是创造一个工作环境，让每个人，无处不在的生活更美好。拥有超过100,000名客户，我们仍然觉得我们在旅程的早期阶段。美国约有560万雇主，其中98％是小企业（员工人数<100人）。我们想要帮助他们每个人。
我们如何处理扩展有两个因素：
1. 我们早期的信念是，服务理念是建立成功企业的核心
我们的存在是为了服务我们的客户，这有时意味着选择权衡短期增长，以便为我们的客户和Gusto创造长期价值。尽管每个州都有很长的等待名单，但早期的例子是花费3年多的时间才能覆盖全国范围，因为无论如何我们都希望保持服务质量。这需要时间。
2. 客户的成功等于您的成功
我们想要设计一种商业模式，如果我们能够很好地为客户服务，那么他们就会更信任我们，成为更亲密的合作伙伴。这导致客户继续使用Gusto，我们帮助他们建立团队的更多部分，从而为Gusto带来更多收入。一个很好的例子是健康保险，我们的许多客户现在通过Gusto管理。我们为客户制定了正确的计划，并且可以在一个地方轻松管理工资和福利（以及更多）。这是一个双赢的局面。
我们正在将Gusto打造成一家拥有数十年历史的公司，因为我们有很多工作需要为数百万小企业服务。不幸的是，长寿并不是美国小企业的常态。根据美国劳工统计局的数据，只有50％的小企业在过去五年中存活下来。我们希望这会改变。
小企业是美国许多社区的基础，而且没有足够的帮助他们。需要敲响警钟，投资小企业的成功对于加速国民经济，地方经济和个人经济至关重要。
Gusto致力于帮助小企业。我们希望通过帮助小企业在员工茁壮成长的地方建立工作的好地方来改变现状，这样他们就可以为客户服务并成为耐用的公司。
为了实现这一目标，我们一直专注于帮助Gusto扩展。我在下面总结了我们最近为推进工作而采取的一些步骤：
新投资
我们通过D轮融资筹集了2亿美元的新资金。根据他们的长期观察，我们选择了五位投资者进行本轮融资。我们很高兴欢迎Fidelity和Generation Investment Management成为Gusto的新投资者，我们很高兴加强与T. Rowe Price Associates，Inc.，Dragoneer和General Catalyst的合作关系。这些投资者致力于我们创造持久和可持续业务的观点，他们的投资将推动我们为每个人不断创造公平的解决方案和包容性的经济增长。许多Gusto最早的投资者也参与其中，包括CapitalG，137 Ventures，Y Combinator Continuity和Emergence Capital。
扩展Gusto的HR平台
为小型企业构建人员平台一直是我们的计划。我们在2012年开始使用工资单，因为它是每个企业的核心。我们在2013年增加了员工自我入职 ; 2015年健康保险福利 ; 2016年401（k） ; 2017年的休假请求 ; 2018年的时间跟踪和灵活的薪酬 ; 而且还有更多的事情要发生。我们将继续加倍研究和开发，因此我们可以进一步扩展Gusto的人员平台，为客户解决更多的痛点。
发展我们的团队
我们正在加入我们在丹佛和旧金山的团队，最近宣布在纽约开设我们的研发办公室。我们的重点是聘请关心为客户服务的优秀人才，这一理念体现在我们所有的团队中。我们的目标是让我们的小企业客户的生活更轻松，这样他们就可以建立更好的公司。
欢迎伟大的领导者
在过去的一年里，我们为Gusto增添了令人难以置信的领导者，他们加入了团队中现有的Gusto领导者。
Gusto的人事主管Danielle Brown曾担任Google的首席多元化和包容性官员
Gusto的安全和隐私主管Fredrick Lee曾担任Square的首席信息安全官
Gusto的销售主管Kenny Wyatt以前是Vonage的首席营收官
Kent Beck是Gusto软件研究员和教练，是敏捷宣言的原作者，它为现代软件开发提供了大量信息。
建立更强有力的品牌表达
我们刚刚推出了全新的外观和感觉。我们是相同的Gusto，但我们重新设计了一切，以便更清晰，更实用，更易于访问，更令人愉快。您可以通过领导Gusto产品和设计团队的Tomer阅读本博客文章中有关此更改的更多信息。
感谢我们的客户信任我们。我们的存在是为了您，我们期待着在未来几年与您建立更强大，更牢固的关系。
感谢Gusto过去和现在所有帮助我们将服务文化变为现实的员工（“Gusties”）。您的奉献精神继续对这么多人产生巨大影响，而您正是我们持续增长的原因。我很高兴与您一起踏上这段旅程，因为我们将继续致力于创造一个工作环境，为每个人，无处不在创造更美好生活的世界。
对于任何想加入我们旅程的人，我们都在招聘！
Gusto的联合创始人兼首席执行官
英文版
From Day 1, we set out to create a durable and sustainable company, with a focus on serving our customers. Our mission is to create a world where work empowers a better life—for everyone, everywhere. And with over 100,000 customers, we still feel like we’re early in the journey. There are approximately 5.6 million employers in America, and 98% of them are small businesses (with <100 employees). We want to help each one of them.
There have been two ingredients for how we’ve approached scaling:
1. Our belief from the early days has been that a service mindset is core to building a successful business
We exist to serve our customers, and this has meant at times choosing to trade-off short-term growth in order to create long-term value for our customers and for Gusto. An early example of this was taking 3+ years to reach nationwide coverage, even with long waiting lists in each state, because we wanted to maintain the quality of our service no matter what. And that takes time.
2. Customer success equals your success
We wanted to design a business model where if we’re serving the customer well, then they will trust us more and become a closer partner. This results in customers continuing to use Gusto, and us helping them with more parts of building their team, which then drives more revenue for Gusto as well. A great example of this is health insurance, which many of our customers now manage through Gusto. We set up our customers with the right plan for them, and make it very easy to manage payroll and benefits (plus much more) all in one place. It’s a win-win.
We’re building Gusto as a multi-decade company because we have a lot of work ahead of us to serve millions of small businesses. Unfortunately, longevity is not the norm for small businesses in America. According to the Bureau of Labor Statistics, only 50 percent of small businesses survive past year five. We want this to change.
Small businesses form the foundation of many communities across America, and there isn’t enough being done to help them. There needs to be a wake-up call that investing in the success of small businesses is vital to accelerating the national economy, local economies, and personal economies.
Gusto is committed to helping small businesses. We want to change the status quo by helping small businesses build great places to work where their employees can thrive, so they can serve their customers and become durable companies themselves.
In order to accomplish this goal, we’ve been focused on helping Gusto scale. I’ve summarized below some of the steps we’ve recently taken to advance our efforts:
New investments
We’ve raised $200m in new capital through a Series D round of financing. We chose five investors for the round, based on their long-term perspective. We’re thrilled to welcome Fidelity and Generation Investment Management as new investors to Gusto, and we’re excited to strengthen our partnerships with T. Rowe Price Associates, Inc., Dragoneer, and General Catalyst. These investors are committed to our view of creating a durable and sustainable business, and their investments will fuel our ongoing creation of equitable solutions and inclusive economic growth for everyone. Many of Gusto’s earliest investors also participated, including CapitalG, 137 Ventures, Y Combinator Continuity, and Emergence Capital.
Expanding Gusto’s people platform
Building a people platform for small businesses has been our plan from the beginning. We started with payroll in 2012 because it’s core to every business. We added employee self-onboarding in 2013; health insurance benefits in 2015; 401(k) in 2016; time-off requests in 2017; time tracking and flexible pay in 2018; and there’s much more to come. We’re going to continue doubling down on research and development, so we can further expand Gusto’s people platform and solve even more pain points for our customers.
Growing our team
We are adding to our teams in Denver and San Francisco, and recently announced the opening of our Research and Development office in New York. Our focus is on hiring great people who care about serving the customer, and this philosophy manifests in all our teams. Our goal is to make the lives of our small business customers easier so they can build better companies.
Welcoming great leaders
We’ve added incredible leaders to Gusto over the past year, who join existing Gusto leaders on the team.
Danielle Brown, Gusto’s Head of People, was formerly the Chief Diversity and Inclusion Officer at Google
Fredrick Lee, Gusto’s Head of Security and Privacy, was formerly the Chief Information Security Officer at Square
Kenny Wyatt, Gusto’s Head of Sales, was formerly the Chief Revenue Officer at Vonage
Kent Beck, a Gusto Software Fellow and Coach, is an original author of the Agile Manifesto, which has heavily informed modern software development
Building a stronger expression of our brand
We just launched a new look and feel. We’re the same Gusto, but we’ve redesigned everything to be clearer, more usable, more accessible, and more delightful. You can read more about the change in this blog post by Tomer, who leads Gusto’s product and design teams.
Thank you to our customers for trusting us. We exist to serve you, and we are looking forward to building a stronger and stronger relationship with you over the coming years.
Thank you to all of Gusto’s employees (“Gusties”) past and present who have helped bring our culture of service to life. Your dedication continues to have a tremendous impact on so many people, and you are what makes our continued growth possible. I am excited to be on this journey with you as we continue our commitment to creating a world where work empowers a better life—for everyone, everywhere.
For anyone who wants to join us on our journey, we’re hiring!
With Gusto,
Josh
Co-Founder and CEO of Gusto
Gusto 获得1.4亿美元新的融资，加强中小企业市场的薪酬和福利
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